The 澳洲幸运5 Latest
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Drew Angerer/Getty via Getty Images
What Apple’s iOS 17 privacy shift means for marketers
The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.
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Andrii Yalanskyi via Getty Images
Amazon’s AWS helps marketers tackle data fragmentation with machine learning
Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.
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Courtesy of Pinterest
Volvo showcases denim car interiors with Pinterest keyword takeover
The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.
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Permission granted by PepsiCo Beverages North America
Pepsi vies to unseat Coke as preferred cola pairing with rum
New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.
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Courtesy of Business Wire
Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say
The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.
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Permission granted by FX
How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.
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Courtesy of McDonald's
McDonald’s says Grimace birthday push shook up strong Q2 earnings
A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.
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Drew Angerer via Getty Images
Meta revenue rises 11% as leaner organization keeps new products rolling
CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.
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Matt Winkelmeyer/WireImage via Getty Images
‘Barbie’ AI selfie generator goes viral with 13M users
Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.
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Caroline Jansen/Marketing Dive
Wayfair names new chief marketing officer
Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.
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Sean Gallup / Staff via Getty Images
YouTube ad revenue bounces back as parent Google again lands in hot seat
Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google.
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Courtesy of Chipotle
Chipotle experiments with Threads for National Avocado Day
The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets.
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Win McNamee / staff via Getty Images
Is Twitter’s rebrand to X a nail in the coffin or a necessary change?
The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.
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Courtesy of Pizza Hut
Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’
As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.
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Retrieved from Snapchat on April 23, 2021
ColumnSociable: Snapchat rises to 397M users, sees more active advertisers in Q2
Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.
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Courtesy of Molson Coors
Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing
Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.
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Courtesy of Gatorade
Gatorade teams with Meta, The Weather Channel for summer PSA
The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.
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jamenpercy via Getty Images
Ad agencies feel weight of tech downturn as hopes turn to AI
IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic.
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Drew Angerer / Staff via Getty Images
OpinionWhat Google and YouTube’s alleged ad scandal says about the industry
If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham.
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Getty Images via Getty Images
IPG Mediabrands bows retail media measurement platform
The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up.
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Courtesy of Frito-Lay North America; PepsiCo
Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign
The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment.
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Courtesy of Stagwell
Stagwell expands experiential marketing capacity with Tinsel acquisition
The news follows other recent investments by the agency network designed to capitalize on the resurgence of in-person events.
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Courtesy of Lidl US
Lidl operator taps The Trade Desk to expand retail media
The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers.
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Courtesy of Honeycomb Cereal
Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR
The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.
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Courtesy of Guerlain
ColumnCampaign Trail: Guerlain engages AI to take its iconic bottle back to the future
Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.
