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Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
600 articles by Chris Kelly
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McDonald’s says Grimace birthday push shook up strong Q2 earnings
July 27, 2023 -
Jell-O rebrands for first time in 10 years to meet new generation
July 27, 2023 -
How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
July 26, 2023 -
Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’
July 26, 2023 -
Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign
July 24, 2023 -
Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future
July 21, 2023 -
Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings
July 20, 2023 -
Taco John’s abandons Taco Tuesday trademark, issues charity challenge
July 19, 2023 -
Havas boosts creative offering with Uncommon acquisition
July 17, 2023 -
How the Hollywood shutdown could disrupt the ad market
July 17, 2023 -
Roku parties with ‘Barbie,’ adds Shopify checkout
July 14, 2023 -
TikTok comes to Redbox kiosks as part of OOH push
July 13, 2023 -
Target elevates 17-year veteran to CMO
July 12, 2023 -
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
July 11, 2023 -
Taco Bell revives coin drop game from aughts to boost mobile app
July 11, 2023 -
Truly Hard Seltzer launches zero gravity pop-up bar
July 10, 2023 -
Campaign Trail: Samsonite taps into nostalgia for golden age of travel
July 7, 2023 -
The Body Shop teams with HeadCount to continue purpose-driven work
July 6, 2023 -
Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
July 5, 2023 -
Anheuser-Busch looks beyond backlash with people-focused campaign
June 28, 2023 -
Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
June 26, 2023 -
Campaign Trail: U by Kotex unapologetically normalizes periods
June 23, 2023 -
Bud Light looks to rebound from controversy with huge summer push
June 22, 2023 -
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
June 21, 2023 -
Why brands like Wendy’s are remixing old songs into new jingles
June 20, 2023