Marketing Dive - Latest News

CVS loses another top marketer amid major cost-cutting push

Peter Adams — Tue, 01 Aug 2023 10:45:00 -0400

Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

How Albertsons is gamifying summer savings

Catherine Douglas Moran — Tue, 01 Aug 2023 09:26:00 -0400

The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

Lysol takes aim at air fresheners with latest product innovation

Aaron Baar — Mon, 31 Jul 2023 14:38:46 -0400

A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message.

In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

Peter Adams — Mon, 31 Jul 2023 13:25:00 -0400

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Aaron Baar — Mon, 31 Jul 2023 12:49:00 -0400

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

Volvo showcases denim car interiors with Pinterest keyword takeover

Sara Karlovitch — Mon, 31 Jul 2023 09:00:00 -0400

The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

Jessica Deyo — Mon, 31 Jul 2023 09:00:00 -0400

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

Pepsi vies to unseat Coke as preferred cola pairing with rum

Peter Adams — Fri, 28 Jul 2023 10:49:00 -0400

New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

Sara Karlovitch — Fri, 28 Jul 2023 10:43:00 -0400

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

McDonald’s says Grimace birthday push shook up strong Q2 earnings

Chris Kelly — Thu, 27 Jul 2023 13:59:12 -0400

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.