Marketing Dive - Latest News news, voices and jobs for industry professionals. Optimized for your mobile phone.en-usTue, 01 Aug 2023 10:45:00 -0400CVS loses another top marketer amid major cost-cutting push<p>Tammy Lewis&rsquo; departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.</p>Peter AdamsTue, 01 Aug 2023 10:45:00 -0400 Albertsons is gamifying summer savings<p>The grocery company&#39;s Flavor Adventure online game&nbsp;lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.</p>Catherine Douglas MoranTue, 01 Aug 2023 09:26:00 -0400 takes aim at air fresheners with latest product innovation<p>A new&nbsp;Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a&nbsp;&ldquo;Scent Can&rsquo;t Sanitize&rdquo; message.&nbsp;</p>Aaron BaarMon, 31 Jul 2023 14:38:46 -0400 Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges<p>In his new book, Michael Farmer tracks the IPG&nbsp;shop&rsquo;s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.&nbsp;</p>Peter AdamsMon, 31 Jul 2023 13:25:00 -0400’s AWS helps marketers tackle data fragmentation with machine learning<p>Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.</p>Aaron BaarMon, 31 Jul 2023 12:49:00 -0400 showcases denim car interiors with Pinterest keyword takeover<p>The new EX30 SUV is capitalizing on the &ldquo;denim&rdquo; keyword&nbsp;at a time when related queries are booming to showcase its recycled interiors.</p>Sara KarlovitchMon, 31 Jul 2023 09:00:00 -0400 hands mic to kids for back-to-school tie-up with ‘Recess Therapy’<p>Quick-witted students share their first-day-of-school wisdom&nbsp;in a&nbsp;video made in collaboration with the channel behind the now-iconic &ldquo;corn kid.&rdquo;</p>Jessica DeyoMon, 31 Jul 2023 09:00:00 -0400 vies to unseat Coke as preferred cola pairing with rum<p>New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.</p>Peter AdamsFri, 28 Jul 2023 10:49:00 -0400 spent more heavily for Amazon Prime Day — here’s what the numbers say<p>The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.</p>Sara KarlovitchFri, 28 Jul 2023 10:43:00 -0400’s says Grimace birthday push shook up strong Q2 earnings<p>A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.</p>Chris KellyThu, 27 Jul 2023 13:59:12 -0400