Delivery is essential to any successful venture. A consistent model will always reap the most benefits – because it encourages stability, promotes reliability and guarantees results. If you master the process, the outcome is simply a byproduct of consistency.
Using a past success to land a client can require some leveraging on your part, but showing off a previous track record of consistent results will often speak for itself. I’ve learned that in being consistent with all my clients over the years – the results always speak louder than any sales pitch I can offer. A great talk or sales deck can get you into the door, but consistency will keep the door of opportunity open.
Here are a few practical steps to help you improve consistency in your business and leadership.
1. Set proper expectations
It’s great that you want to promise a client that you can quadruple their sales, or see 300% growth to their website this year over last, but setting realistic expectations will allow you to work towards optimal results, while also being honest about the timeline and what is involved in the process. Don’t expect others to know your process, educate them on the expectations.
2. Set a pace
One thing I learned early on was to not set concrete dates to anything I was unsure of. I would rather tell a customer “the expected range is 4-6 months” than set an expectation or deadline I can’t meet. Be reasonable in your pace, schedule your time wisely – and put in concerted effort constantly and you will see consistent results.
3. Love The Process
Almost all of the major thought leaders and successful businesses I enjoy following are products of a great process. It may seem like shortcuts can save you time, or skimping out on a certain aspect can cut your costs – but consistent results are always a product of a great process. I once read an executive say “If we can guarantee the process, we can guarantee the product.” Consistency comes from a structured process.
CEO // PRIME Consulting
Marketing, Leadership and Business Consulting