Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1601 articles by Peter Adams
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CVS loses another top marketer amid major cost-cutting push
Aug. 1, 2023 -
In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges
July 31, 2023 -
Pepsi vies to unseat Coke as preferred cola pairing with rum
July 28, 2023 -
Meta revenue rises 11% as leaner organization keeps new products rolling
July 27, 2023 -
YouTube ad revenue bounces back as parent Google again lands in hot seat
July 26, 2023 -
Is Twitter’s rebrand to X a nail in the coffin or a necessary change?
July 25, 2023 -
Ad agencies feel weight of tech downturn as hopes turn to AI
July 24, 2023 -
Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist
July 20, 2023 -
General Motors taps CVS Health veteran as CMO
July 19, 2023 -
6 campaigns that broke through the creative rut of H1 2023
July 11, 2023 -
The biggest rebrands and refreshes of 2023 so far
July 5, 2023 -
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
June 30, 2023 -
Jeep owner Stellantis appoints first AOR for reaching Black audiences
June 29, 2023 -
How Kroger’s in-housing push aims to raise the retail media bar
June 28, 2023 -
Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth
June 27, 2023 -
General Mills names food specialist shop Ingredient as content marketing AOR
June 26, 2023 -
Albertsons proposes retail media standards for industry at crossroads
June 22, 2023 -
Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared
June 22, 2023 -
ANA: 15% of programmatic ad spend is wasted on click-bait websites
June 20, 2023 -
Smirnoff’s big brand strategy shakeup is all about inclusion
June 16, 2023 -
Hoka’s new high-flying ads look to build on $1B sales momentum
June 15, 2023 -
Pepsi, Burger King reclaim brand value with smart advertising, report finds
June 14, 2023 -
How Absolut aims to grow LGBTQ+ allyship among consumers, businesses
June 13, 2023 -
GroupM: Ad spending normalizes while AI’s impact on budgets surges
June 12, 2023 -
TikTok parks on gas station screens around US as part of GSTV deal
June 9, 2023