CPM Calculator

How to use the Marketing Dive CPM Calculator App:

Enter any two fields and press the button to calculate the third.  Fields in the calculator include:

  • Total Cost: The total cost charged for a marketing campaign
  • CPM Rate: The cost of the campaign per 1,000 ad exposures
  • Ad Impressions: The total advertising impressions over the life of the marketing campaign

You must enter exactly two values. The other will be calculated for you.