How Albertsons is gamifying summer savings

The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

By Catherine Douglas Moran • Aug. 1, 2023

Volvo showcases denim car interiors with Pinterest keyword takeover

The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

By Sara Karlovitch • July 31, 2023

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By Marketing Dive staff

McDonald’s says Grimace birthday push shook up strong Q2 earnings

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

By Chris Kelly • July 27, 2023

‘Barbie’ AI selfie generator goes viral with 13M users

Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

By Aaron Baar • July 27, 2023

Meta revenue rises 11% as leaner organization keeps new products rolling

CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

By Peter Adams • July 27, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

By Andrew Hutchinson • July 26, 2023

Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

By Peter Adams • July 25, 2023

Gatorade teams with Meta, The Weather Channel for summer PSA

The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

By Jessica Deyo • July 25, 2023

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

By Aaron Baar • July 20, 2023

Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.

By Jessica Deyo • July 20, 2023

Meow Mix embraces ‘90s boy bands in latest spin on jingle

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

By Sara Karlovitch • July 20, 2023

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

By Sara Karlovitch • July 18, 2023

Bear Naked helps identify nudity-friendly hiking trails with GPS app

Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.

By Aaron Baar • July 13, 2023

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

By Jessica Loder • July 12, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

By Chris Kelly • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

By Aaron Baar • July 10, 2023

Premier League throws in AR trophy hunt for US soccer tournament

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

By Aaron Baar • July 6, 2023

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Deyo • July 6, 2023

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

By Andrew Hutchinson • July 5, 2023

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

By Peter Adams • June 30, 2023