In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

By Peter Adams • July 31, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

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What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

Stagwell expands experiential marketing capacity with Tinsel acquisition

The news follows other recent investments by the agency network designed to capitalize on the resurgence of in-person events.

By Aaron Baar • July 24, 2023

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

By Aaron Baar • July 24, 2023

Ad agencies feel weight of tech downturn as hopes turn to AI

IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic. 

By Peter Adams • July 24, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Why marketers may want to make agency reviews a last resort

The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.  

By Aaron Baar • July 18, 2023

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.

By Aaron Baar • July 17, 2023

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output.

By Chris Kelly • July 17, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

By Chris Kelly , Shaun Lucas • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

MediaMath’s bankruptcy demonstrates difficulties of DSP model

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group.

By Aaron Baar • July 10, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

By Aaron Baar • July 5, 2023

Jeep owner Stellantis appoints first AOR for reaching Black audiences

TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

By Peter Adams • June 29, 2023

How Kroger’s in-housing push aims to raise the retail media bar

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

By Peter Adams • June 28, 2023

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

By Peter Adams • June 26, 2023

Uber boosts advertising sales pitch with help from Omnicom

The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights.

By Aaron Baar • June 26, 2023

Ad Net Zero sets new guidelines for sustainable media partners

Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.

By Sara Karlovitch • June 23, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

Brandtech Group acquires AI SaaS platform Pencil

The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users.

By Aaron Baar • June 20, 2023

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

By Peter Adams • June 20, 2023