Creative

  • A new Lysol Air Sanitizer can next to its "The Future of Air" tagline.
    Image attribution tooltip
    Permission granted by Lysol
    Image attribution tooltip

    Lysol takes aim at air fresheners with latest product innovation

    A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

    By Aaron Baar • July 31, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
    Image attribution tooltip
    Getty Images via Getty Images
    Image attribution tooltip
    Q&A

    In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

    In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

    By • July 31, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Pinterest Business
    Image attribution tooltip
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
    Image attribution tooltip
    Courtesy of Gap
    Image attribution tooltip

    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • Volvo's Pinterest display.
    Image attribution tooltip
    Courtesy of Pinterest
    Image attribution tooltip

    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
    Image attribution tooltip
    Permission granted by PepsiCo Beverages North America
    Image attribution tooltip

    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
    Image attribution tooltip
    Matt Winkelmeyer/WireImage via Getty Images
    Image attribution tooltip

    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • A bottle of Coca-Cola appears in "The Bear"
    Image attribution tooltip
    Permission granted by FX
    Image attribution tooltip

    How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

    “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.

    By • July 26, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
    Image attribution tooltip
    Courtesy of Gatorade
    Image attribution tooltip

    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • Cracker Jack's new Cracker Jill packaging
    Image attribution tooltip
    Courtesy of Frito-Lay North America; PepsiCo
    Image attribution tooltip

    Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

    The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment.

    By • July 24, 2023
  • A can of Natural Light sits in a brown boat shoes
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Natural Light, Sperry turn boat shoes into sea-ready beer holders

    Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

    By • July 21, 2023
  • AI art from Guerlain's "Born in 1853. Made for the future" short film
    Image attribution tooltip
    Courtesy of Guerlain
    Image attribution tooltip
    Column

    Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

    Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.

    By • July 21, 2023
  • Terry Crews on new Honeycomb Cereal packaging as part of its AR experience.
    Image attribution tooltip
    Courtesy of Honeycomb Cereal
    Image attribution tooltip

    Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

    The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.

    By • July 20, 2023
  • Pop-Tarts' new Agents of Crazy Good characters
    Image attribution tooltip
    Courtesy of Kellogg Company
    Image attribution tooltip

    Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

    Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

    By • Updated July 20, 2023
  • Five cats in denim outfits in a music video
    Image attribution tooltip
    Retrieved from Meow Mix on July 20, 2023
    Image attribution tooltip

    Meow Mix embraces ‘90s boy bands in latest spin on jingle

    A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

    By • July 20, 2023
  • Coca-Cola's Coke Studio generative AI music studio.
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Coke helps festival-goers drop a track with generative AI music studio

    The immersive experience generates a song, music video and album cover after attendees answer a series of questions.

    By • July 18, 2023
  • Three stills from Ikea's slice of life anime.
    Image attribution tooltip
    Courtesy of Ikea
    Image attribution tooltip

    Ikea gives a peek into college life with TikTok anime series

    The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

    By • July 18, 2023
  • Fortnite avatars sit together near the "Talk To Me" logo.
    Image attribution tooltip
    Courtesy of Altitude Media Group
    Image attribution tooltip

    A24 horror film ‘Talk To Me’ comes to life in Fortnite integration

    Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.

    By • July 17, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • Two people in profile with their ears pierced.
    Image attribution tooltip
    Courtesy of Claire's
    Image attribution tooltip

    Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

    “Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.

    By Kaarin Vembar • July 14, 2023
  • Roku City with a Barbie Dreamhouse theme
    Image attribution tooltip
    Courtesy of Roku
    Image attribution tooltip

    Roku parties with ‘Barbie,’ adds Shopify checkout

    The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.

    By • July 14, 2023
  • Bear Naked's granola hiker's belt being worn on a hiker.
    Image attribution tooltip
    Courtesy of Bear Naked
    Image attribution tooltip

    Bear Naked helps identify nudity-friendly hiking trails with GPS app

    Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.

    By Aaron Baar • July 13, 2023
  • A campaign image promoting Bumble's partnership with "Barbie" that shows three of the movie's characters as potential matches.
    Image attribution tooltip
    Courtesy of Bumble
    Image attribution tooltip

    Bumble matches with ‘Barbie’ to help singles strike up conversations

    Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

    By • July 13, 2023
  • PepsiCo logos against a soccer field
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    PepsiCo deepens soccer ties with EA Sports partnership

    The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

    By • July 12, 2023
  • A photo of a person holding a Slurpee.
    Image attribution tooltip
    Courtesy of 7-Eleven
    Image attribution tooltip

    7-Eleven debuts digital collectibles

    Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

    By Jessica Loder • July 12, 2023