Social Media

  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
    Image attribution tooltip
    Courtesy of Gap
    Image attribution tooltip

    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • Volvo's Pinterest display.
    Image attribution tooltip
    Courtesy of Pinterest
    Image attribution tooltip

    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • TikTok content on a GSTV screen Explore the Trendline➔
    Image attribution tooltip
    Courtesy of GSTV
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    N/A

    By Marketing Dive staff
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
    Image attribution tooltip
    Permission granted by PepsiCo Beverages North America
    Image attribution tooltip

    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
    Image attribution tooltip
    Matt Winkelmeyer/WireImage via Getty Images
    Image attribution tooltip

    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Meta revenue rises 11% as leaner organization keeps new products rolling

    CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

    By • July 27, 2023
  • Chipotle's "Get in the Pit" campaign image, shown as a poster on a busy sidewalk, timed to National Avocado Day.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle experiments with Threads for National Avocado Day

    The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets.

    By • July 26, 2023
  • Snapchat logo
    Image attribution tooltip
    Retrieved from Snapchat on April 23, 2021
    Image attribution tooltip
    Column

    Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

    Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

    By Andrew Hutchinson • July 26, 2023
  • Donatello from "Teenage Mutant Ninja Turtles: Mutant Mayhem"
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

    As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

    By • July 26, 2023
  • Elon Musk Speaks At Satellite Conference In Washington, DC
    Image attribution tooltip
    Win McNamee / staff via Getty Images
    Image attribution tooltip

    Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

    The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

    By • July 25, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
    Image attribution tooltip
    Courtesy of Gatorade
    Image attribution tooltip

    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • A group of athletes sit against a white background surrounded by Zoa Energy drinks.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

    Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.

    By • July 25, 2023
  • A can of Natural Light sits in a brown boat shoes
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Natural Light, Sperry turn boat shoes into sea-ready beer holders

    Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

    By • July 21, 2023
  • An image depicting soccer content generated on TikTok as part of a tie-up between the social platform and FIFA.
    Image attribution tooltip
    Retrieved from TikTok on July 20, 2023
    Image attribution tooltip

    TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

    The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

    By Aaron Baar • July 20, 2023
  • Pop-Tarts' new Agents of Crazy Good characters
    Image attribution tooltip
    Courtesy of Kellogg Company
    Image attribution tooltip

    Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

    Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

    By • Updated July 20, 2023
  • Five cats in denim outfits in a music video
    Image attribution tooltip
    Retrieved from Meow Mix on July 20, 2023
    Image attribution tooltip

    Meow Mix embraces ‘90s boy bands in latest spin on jingle

    A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

    By • July 20, 2023
  • Meta AI
    Image attribution tooltip
    Retrieved from Meta on November 23, 2022
    Image attribution tooltip
    Column

    Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences

    Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.

    By Andrew Hutchinson • July 19, 2023
  • Taco John's storefront
    Image attribution tooltip
    Courtesy of Taco John's
    Image attribution tooltip

    Taco John’s abandons Taco Tuesday trademark, issues charity challenge

    Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.

    By • Updated July 19, 2023
  • Three stills from Ikea's slice of life anime.
    Image attribution tooltip
    Courtesy of Ikea
    Image attribution tooltip

    Ikea gives a peek into college life with TikTok anime series

    The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

    By • July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • Threads logo
    Image attribution tooltip
    Retrieved from Threads on July 12, 2023
    Image attribution tooltip
    Column

    Sociable: Early data for brands on Threads shows good engagement

    McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows. 

    By Andrew Hutchinson • July 14, 2023
  • A campaign image promoting Bumble's partnership with "Barbie" that shows three of the movie's characters as potential matches.
    Image attribution tooltip
    Courtesy of Bumble
    Image attribution tooltip

    Bumble matches with ‘Barbie’ to help singles strike up conversations

    Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

    By • July 13, 2023
  • TikTok comes to Redbox kiosks as part of OOH push
    Image attribution tooltip
    Courtesy of Chicken Soup for the Soul Entertainment
    Image attribution tooltip

    TikTok comes to Redbox kiosks as part of OOH push

    Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

    By • July 13, 2023
  • Albertsons store
    Image attribution tooltip
    Courtesy of Albertsons
    Image attribution tooltip

    Albertsons reinventing digital circulars with Meta pilot

    For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

    By Catherine Douglas Moran • July 12, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
    Image attribution tooltip
    Permission granted by Dunkin'
    Image attribution tooltip
    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023