CMO Corner

Coverage of industry leaders from our journalists

  • CVS storefront
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    Scott Olson via Getty Images
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    CVS loses another top marketer amid major cost-cutting push

    Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

    By Aug. 1, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Marketing Dive
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    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.

    By Dani James • July 27, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images
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    General Motors taps CVS Health veteran as CMO

    Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.

    By July 19, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target elevates 17-year veteran to CMO

    Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

    By July 12, 2023
  • City of Miami police officers keep an eye on protesters outside of a Target store on June 01, 2023 in Miami, Florida.
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    Joe Raedle/Getty Images via Getty Images
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    Deep Dive

    Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

    The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

    By , July 11, 2023
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images
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    Why CMOs should adopt the mindset of a futurist

    Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

    By Lizzy Foo Kune • July 11, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
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    Mario Tama via Getty Images
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    Vanessa Pappas steps down as TikTok COO

    The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

    By Andrew Hutchinson • June 23, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By June 2, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By June 1, 2023
  • Unilever flag
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    Retrieved from Unilever on November 17, 2020
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    Unilever’s chief digital and commercial officer Conny Braams departs

    The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

    By May 30, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

    By Cara Salpini • May 25, 2023
  • A group of executives meet
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
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    Permission granted by Mercedes-Benz USA
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    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By May 19, 2023
  • A photograph of Nathan Louer, chief brand officer at Jamba.
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    Permission granted by Focus Brands
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    Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

    Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

    By Julie Littman • May 17, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By May 10, 2023
  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    ANA: In-house agency trend continues to gain steam

    Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

    By Aaron Baar • May 8, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023
  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

    By May 3, 2023
  • outside firms
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    Fizkes via Getty Images
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    CMOs face even shorter tenures but some move on to bigger roles

    The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

    By May 3, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev puts 2 execs on leave after furor over transgender influencer

    Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

    By April 24, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By April 14, 2023
  • The Disney100 logo celebrating the company's 100th anniversary.
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    Retrieved from Walt Disney Company on April 07, 2023
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    Disney names first chief brand officer at transitional point

    One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

    By April 7, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By March 28, 2023