Agencies: Page 2
-
Smirnoff’s big brand strategy shakeup is all about inclusion
A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.
By Peter Adams • June 16, 2023 -
Hoka’s new high-flying ads look to build on $1B sales momentum
Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.
By Peter Adams • June 15, 2023 -
-
Walmart’s ad biz finds early success with video partners like Roku
NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive.
By Chris Kelly • June 15, 2023 -
Accenture to invest $3B in AI and double AI workforce
The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzzy tech.
By Lindsey Wilkinson • June 13, 2023 -
GroupM: Ad spending normalizes while AI’s impact on budgets surges
A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.
By Peter Adams • June 12, 2023 -
Independent agency network Serviceplan Group expands into US
The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources.
By Aaron Baar • June 12, 2023 -
Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns
The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.
By Sara Karlovitch • June 12, 2023 -
Brandtech Group acquires Jellyfish to create $1B digital marketing agency
The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.
By Aaron Baar • June 5, 2023 -
Publicis plants flag with responsible AI by joining industry coalition
C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.
By Peter Adams • June 5, 2023 -
Heinz honors ‘irrational’ fan love in first unified global brand platform
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
By Peter Adams • June 1, 2023 -
IPG turns on quantum computing to supercharge campaign optimization
A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.
By Peter Adams • June 1, 2023 -
WPP shakes up creative process with AI-powered content engine
Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.
By Peter Adams • May 30, 2023 -
How Cashmere’s blend of culture and data is winning clients
Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.
By Peter Adams • Updated May 26, 2023 -
Walmart Connect enlists creative partners to help brands craft better ads
Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.
By Peter Adams • May 24, 2023 -
BMW applies sustainability to messaging and media buy
The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.
By Aaron Baar • May 22, 2023 -
Pitching new business is busted for agencies and brands. Can it be fixed?
Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.
By Aaron Baar • May 22, 2023 -
WBD unveils robust advertising options for Max ahead of May 23 launch
The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.
By Sara Karlovitch • May 18, 2023 -
Oscar Mayer rebrands Wienermobile for first time since 1936
A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.
By Peter Adams • May 17, 2023 -
Deep Dive
Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?
Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.
By Chris Kelly • May 15, 2023 -
Opinion
Why a shifting marketing landscape requires a people-first mindset
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
By Brady Brim-Deforest • May 11, 2023 -
Digital media to claim over half of upfronts spending, forecast says
Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.
By Peter Adams • May 10, 2023 -
Q&A
Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
By Peter Adams • May 10, 2023 -
ANA: In-house agency trend continues to gain steam
Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.
By Aaron Baar • May 8, 2023 -
Why WPP fast-forwarded its position on sonic branding
The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.
By Aaron Baar • May 8, 2023 -
Opinion
A strong small business digital ad market must remain free of overregulation
While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.
By Beth Egan • May 3, 2023