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Natural Light, Sperry turn boat shoes into sea-ready beer holders
Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”
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Meow Mix embraces ‘90s boy bands in latest spin on jingle
A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.
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Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist
Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.
Updated July 20, 2023 -
True Religion’s new chief marketing officer will lead the brand’s digital pivot
Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.
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Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings
The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.
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TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.
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General Motors taps CVS Health veteran as CMO
Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.
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Taco John’s abandons Taco Tuesday trademark, issues charity challenge
Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.
Updated July 19, 2023 -
Coke helps festival-goers drop a track with generative AI music studio
The immersive experience generates a song, music video and album cover after attendees answer a series of questions.
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Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf
Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down.
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Column
Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences
Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.
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Sonesta chief brand officer on building name recognition in a crowded market
The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”
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How the Hollywood shutdown could disrupt the ad market
Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers.
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Why marketers may want to make agency reviews a last resort
The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.
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Ikea gives a peek into college life with TikTok anime series
The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.
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Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.
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A24 horror film ‘Talk To Me’ comes to life in Fortnite integration
Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.
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Havas boosts creative offering with Uncommon acquisition
The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output.
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OMD tops media agency rankings
Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.
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Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh
“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.
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Deep Dive
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.
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Deep Dive
6 campaigns that broke through the creative rut of H1 2023
Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.
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Deep Dive
Marketing in 2023: H1 by the numbers
Measurement uncertainty, budget changes and platform shifts were top of mind.
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Bear Naked helps identify nudity-friendly hiking trails with GPS app
Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.
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Roku parties with ‘Barbie,’ adds Shopify checkout
The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.