Performance in a privacy-first world

Learn how power marketers are optimizing performance without sacrificing user privacy.

By Conrad Lisco, Chief Strategy Officer, Fyllo • June 12, 2023

Pinterest launches next stage of data clean rooms trial with Wayfair

A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

By Andrew Hutchinson • June 8, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Salesforce brings new generative AI tools to marketers

Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

By Sara Karlovitch • June 8, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023

How access to strong data helps brands identify and sell to a high-value audience

Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend.

June 5, 2023

Streaming is still causing chaos — here’s what the numbers say

The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.

By Sara Karlovitch • June 2, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Walmart Connect enlists creative partners to help brands craft better ads

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

By Peter Adams • May 24, 2023

Inside Google’s plans for improving paid search with generative AI

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

By Peter Adams • May 23, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Report: As CTV commands advertiser interest, fraud grows nearly 70%

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

By Peter Adams • May 22, 2023

Walmart ad biz growth continues to outpace rivals

The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.

By Chris Kelly • May 22, 2023

As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.

By Sara Karlovitch • May 19, 2023

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

By Aaron Baar • May 18, 2023

L.L. Bean ditched social media for May — here’s how it’s going so far

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

By Jessica Deyo • May 18, 2023

Google will deprecate cookies for 1% of users in Q1 2024

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.

By Chris Kelly • May 18, 2023

Boycott narrows Bud Light’s lead in the premium beer category

Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulvaney.

By Christopher Doering • May 17, 2023

IAB: Podcasting ad revenue growth outpaces total digital market

Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.

By Aaron Baar • May 15, 2023

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Meta bets its advertising scale can differentiate new generative AI tools

DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

By Peter Adams • May 11, 2023

Roblox grows revenue, users despite flagging metaverse buzz

The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

By Sara Karlovitch • May 11, 2023

Google starts testing generative AI in search, ads included

Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.

By Peter Adams • May 10, 2023