Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf

Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down.

By Sara Karlovitch • July 19, 2023

Why marketers may want to make agency reviews a last resort

The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.  

By Aaron Baar • July 18, 2023

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Coke helps festival-goers drop a track with generative AI music studio

The immersive experience generates a song, music video and album cover after attendees answer a series of questions.

By Jessica Deyo • July 18, 2023

A24 horror film ‘Talk To Me’ comes to life in Fortnite integration

Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.

By Sara Karlovitch • July 17, 2023

How the Hollywood shutdown could disrupt the ad market

Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers. 

By Chris Kelly • July 17, 2023

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

By Jessica Deyo • July 17, 2023

Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.

By Kaarin Vembar • July 14, 2023

Roku parties with ‘Barbie,’ adds Shopify checkout

The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.

By Chris Kelly • July 14, 2023

Bear Naked helps identify nudity-friendly hiking trails with GPS app

Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.

By Aaron Baar • July 13, 2023

Bumble matches with ‘Barbie’ to help singles strike up conversations

Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

By Jessica Deyo • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

By Jessica Loder • July 12, 2023

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

By Sara Karlovitch • July 12, 2023

Target elevates 17-year veteran to CMO

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

By Chris Kelly • July 12, 2023

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

By Chris Kelly , Shaun Lucas • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

By Chris Kelly • July 11, 2023

Amazon launches TikTok game show for Prime Day

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

By Sara Karlovitch • July 11, 2023

Why CMOs should adopt the mindset of a futurist

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

By Lizzy Foo Kune • July 11, 2023

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

By Aaron Baar • July 10, 2023

Truly Hard Seltzer launches zero gravity pop-up bar

The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

By Chris Kelly • July 10, 2023

How Heineken disrupted the staid non-alcoholic beer industry

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

By Christopher Doering • July 10, 2023

Campaign Trail: Samsonite taps into nostalgia for golden age of travel

Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

By Chris Kelly • July 7, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023